Marketing

What SEO can do for you

Have you ever considered hiring a consultant to help you fully understand the basics of SEO and how it helps the ranking status of your website? Yes, you can always avail consultation from the experts but before that here are some of the expected outcome that you should get when you pay for a professional coaching.

  • Training 101 – whether you have marketing people or just you who is handling the digital advertising part of the business, you should get an intensive coaching from fundamental elements of SEO to maintaining search engine ranking and understanding results. To make it simple, you have to understand all the things that make Search Engine Optimization.
  • Improve Website Traffic – of course, it is one of the reasons why you hired a consultant. Because you want more people to discover your brand your services through an internet search. It is useless if the traffic is stagnant and that obviously means that your website is not yet optimized in search engines.
  • Higher Ranking – SEO consultants guarantee their customers to be on top of the highly searched websites in no time. Search Engine Optimization is about traffic and ranking and that what consultants should focus with.
  • Lasting result – a successful optimization must still be monitored and supervised. SEO consultants usually handle very few clients in order to give full attention on each website. It is their responsibility to keep the status going up and give guidance to the website owner until he learns how to manage it when the contract ends. Like teachers in school, if they effective trainers, the lessons learned by the students should be remembered for a long time.
  • More clients / followers – this the main reason why website owners aim to be on top of the ranking in SEO; because of sales and not only popularity.

How to be an SEO Consultant

How to be an SEO Consultant and what are the things they do to make the optimization successful.

  • It is their job to know the marketing goals and purposes of the website owner. The product or services of the client should be clear in order to use the appropriate elements in optimization.
  • To optimize a website. Meaning, the client’s web pages should be visible on search engines to be discovered by potential clients and attract more traffic.
  • Analyze and use the correct keywords. You must be aware of the role of “keywords” in SEO and you know how vital it is in making the website successfully optimized.
  • To provide a higher ranking or if possible to make the website number 1 on the list.
  • Should see SEO issues and must be able to resolve it right away before it affects the result of ranking and website traffic.
  • Must be able to train the website owner the proper way to apply SEO even if the contract expires.
  • To create a friendly SEO design and development. No errors should affect the ongoing progress.
  • Must train the marketing person or website owner to create and come up with good website content to maintain the high ranking and traffic.
  • SEO consultants can suggest to the client to hire a copywriter f there is none or to add when it is not enough to provide quality metadata
  • Should assess the marketing and public relations activities if it is effective to make the ranking improve and stable on top.
  • Review trends and new updates on search engine optimization and internet marketing
  • Guide the copywriters to come up with more interesting and SEO friendly content.
  • Must know basic Web design and development.
  • Must know to handle different types of Content Management System or CMS to know which one is suitable.
  • Troubleshoot

5 questions to ask before hiring an SEO consultant

How can you help my business?

It is important to discuss the plans and methods to be used in making your business more effective. A good SEO consultant knows how to explain the step by step process and the expected outcome to their clients clearly.

Can you show me results of your previous and present clients?

Remember the saying “to see is to believe”. It is easy to talk about greatest achievements and clever strategies in optimizing the website in search engine but before you buy these sweet words, make sure to see positive results like the one you are aiming for. If the consultant is telling the truth that he can help your business with SEO then he can show you at least a few satisfied and successful business owners who availed his services.

Can you guarantee my website to have a higher ranking after hiring you?

A consultant who knows what he is doing and can successfully optimize your website will give you a positive answer. If the person cannot guarantee an improvement then just walk away and get another consultant.

How can I track my website traffic progress and SEO ranking?

The SEO consultant must explain to you how Google Analytics work. This is where you track the people visiting your website and how often you get visited.

How long is the contract and how much should I pay?

Make sure to be clear about the payment terms and exact fees that you are going to spend. The contract is very important and must not be breech or else legal action must be done. When you are satisfied with the results you can simply renew the contract and continue availing the consultation services.